Ritz-Carlton opens 100th hotel in Perth

Ritz-Carlton opens 100th hotel in Perth

22 November 2019

Perth’s newest luxury hotel is officially open for business with the launch of the Ritz-Carlton’s 100th hotel on Barrack Street this week.

Hospitality giant Marriott has backed its newly opened hotel to outperform the weaker Perth hotel market and benefit from growing domestic and Asian tourism into the WA capital.

The hotel offers 205 guest rooms including 19 suites, which feature views of Perth city and the Swan River.

The Perth relaunch of the brand is part of a big pipeline of luxury hotels Marriott is bringing to Australia as it looks to realise a four-year goal of doubling its portfolio to 10,000 rooms in the region by 2020 and take a bigger slice of a tourism industry now generating $45 billion a year.

Around two-thirds of all luxury hotels being developed in Australia are Marriott brands, including Ritz-Carlton and W Hotels under construction in Melbourne and a W in Sydney. Last year Marriott opened Westin hotels in Perth and Brisbane, notes The Australian Financial Review.

“Ritz-Carlton is the most valuable brand that we have. Since we bought it [outright in 1998] it has given unprecedented exposure and growth. It’s positioned Marriott among the best luxury operators globally,” said Victor Clavell, Asia Pacific vice-president of luxury at Marriott International

Mr Clavell said the location of the new Perth Ritz-Carlton overlooking the Swan River was “second to none”, which combined with a “very well done product” focused on local cuisine, products and experiences meant it could charge a “tremendous premium”.

“This location is absolutely incredible. I don’t think there are many better locations, other than perhaps the Opera House in Sydney,” Mr Clavell said.

The hotel will be home to Perth’s newest culinary sensation, Hearth, which The West Australian food editor Rob Broadfield predicts will be within reach of international acclaim.

Ritz-Carlton Perth general manager Dario Orsini said the design that had been weaved into the material and fabric of the hotel was profoundly West Australian.

“This place is packed with homages to what Western Australia has to offer to the world,” he said.

“As soon as you walk into the Ritz-Carlton Perth, you know where you are.

“Everything that you will taste, see, feel and touch here is Western Australia.”

A night’s stay in the hotel starts from just under $400 for a standard room, rising well above $1000 for some of the larger suites – well above the average daily rate in Perth.

Looking beyond Perth, Mr Clavell said Marriott’s “tremendous pipeline” of luxury hotels in Australia was aimed at local travellers and the growing number of international visitors, especialy from Japan and China.

Architecture firm Cottee Parker and developer Far East Consortium spent seven years working on the $1.4 billion mixed-use hub, which is set to transform Perth’s Elizabeth Quay precinct.