Luxury facelift for Melbourne’s 101 Collins Street

Luxury facelift for Melbourne’s 101 Collins Street

30 March 2018

Melbourne’s prestigious “Tower of Power”, 101 Collins Street, is the latest workplace to embrace corporate health and wellbeing by unveiling new multi-million-dollar luxury end-of-trip facilities, says The Urban Developer.

The facility, which mimics the amenity of a six-star hotel, is blazing a trail among top-end office providers with soft, muted lighting, terrazzo floors, wood-panel and fabric walls, black marble showers, hydration stations and an opulent reception lounge.

Workers not being chauffeured to work can park their bikes in one of 500 bike racks and stash their lycra in one of 512 personal lockers.

Sweaty office workers or jet-lagged execs can then prep for work in marble-clad “hydration stations”, ventilated drying rooms, 45 showers, dedicated towel service, and individualised grooming stations with GHD hair straighteners, Parlux hair dryers and artisan hand soaps.

Such uber-luxe shared building facilities has become a significant draw card for commercial tenants.

AXA’s head of funds management Brett Dillon said modern workplaces had changed dramatically in recent years, introducing agile and flexible workspaces and focusing on the “wellness” of staff, reports the Sydney Morning Herald.

“The modern workplace has undergone a dramatic shift in recent years with the advent of unique agile and flexible spaces with wellness in mind,” he said.

“To respond to this, we have created the new end-of-trip facility to support the evolving needs of workers while embodying the prestige that 101 Collins Street has always stood for.”

An entire floor of the building’s carpark has been converted to create the end-of-trip facility, with some of the space also to be used for a yet-to-be-commissioned wellness centre.

The project’s lead architect Dale O’Brien said the facility was designed to encourage its use, not just as a change room, but as a place to relax and recover.

“Research has shown when you integrate these luxury aspects into end-of-trip facilities there tends to be a spike in user uptake, especially from female users,” he said.

Developers and investors in the commercial sector have taken more notice of the end-of-trip facilities they provide, as tenants place higher value on assets that take care of the people who occupy them.

Census data revealed that an average morning commute to the Melbourne CBD by car takes almost 70 per cent longer than in the middle of the night, which has led to a surge in office employees opting to ride or walk to work.

According to research by Wellness Team Australia, organisations that focused on wellness found performance was improved 2.5 times, employee engagement was eight times higher and creativity and innovation was 3.5 times higher.

Wellness-focused workplaces also found their employee retention rate was four times higher over a 12-month period.

101 Collins Street tenants include Herbert Smith Freehills, Boston Consulting, Bain Capital, Solomon Lew’s Premier Investments and broking houses Macquarie Bank, JP Morgan and BNP Parabis.

Upmarket retailers Van Cleef & Arpels and Harrolds Outfitters trade on opposite sides of the large atrium entrance.

The tower has 79,994 square metres of commercial space catering for around 4,000 workers, but vies for tenants with prestigious newly-built competitors like Cbus’ $1.25 billion Collins Arch and Dexus’ remake of the historic Olderfleet building.