14/430 Princes Highway, Narre Warren VIC

For Sale



    • Franchise New Franchise
Phone enquiries - please quote property ID 20349


Croc’s Playcentre and Muffin Break Café Narre Warren is in the young-family boom area in the City of Casey. It is consistently Croc’s busiest kids play franchise in Melbourne’s South-East.

Croc’s is the market leader in indoor play, food and beverage and interactive birthday party options for children. The first Croc’s opened in 2009, with the consumer offer substantially upgraded after a partnership was formed with Muffin Break in 2015.

Our Muffin Break café offers a comprehensive menu and top-end coffee, together with baking equipment to provide the freshest of baked goods daily.

This 996 sq mtrs playcentre is one of the best presented in Victoria with large capacity café (and not your ‘normal’ low-grade playcentre café), five party rooms, including unique party offerings, fantastic play facilities, virtually unlimited 7-day parking near the door (a rarity in Melbourne) and plenty of regular, loyal customers. Being warm in winter and cool in summer also attracts many customers.


* The business brings fun to thousands of kids in the Casey area and would be among the very best playcentres in the Melbourne area, with a Google rating of 4.3 (out of 5).

* Turnover exceeds $17,500/week (excl GST) over last financial year.

* Revenue streams from food and beverages, kids' parties, casual play, special events, fundraisers, private hire and coin-operated amusements.

* Experienced and motivated team and great party hosts, a key element of the business.

* Two franchises in one business and no lump sum franchise fee to pay until 2021.

* Secure long-term building lease.

* The appeal of our virtually unlimited parking at Casey Lifestyle Centre is a great plus (and why we selected the location)

* Our Marketing Territory is Narre Warren, Narre Warren South, Narre Warren North, Berwick and Hallam – a young-family boom area now and for years to come.

* Business has high consumer awareness due to local area marketing, cinema advertising, signage, special events and, most importantly, positive word-of-mouth.

* Separate play areas for bubs, toddlers and older kids aged up to 9 years. Kids entertain themselves for hours and burn megacalories at Croc’s Narre Warren

* Full training on food and beverage preparation, presentation and serving is provided by the Franchisor. A background in café/food/bev is an advantage, but not essential if you are organised and can manage a team.

* Advanced Point-of-Sale (POS) and management systems provided by Franchisor.

* Equipment well maintained and serviced. Playcentre opened in July 2016, but still essentially looks ‘shiny and new’. Polished concrete floor in Café area and commercial quality vinyl floorboards in entry area enhance modern feel and ambience.

* Confident that the ‘new era’ Croc’s Playcentres with Muffin Break café have greater overall consumer appeal than our main competitors.

* Many other features including large storage area, wi-fi, unique children’s party offerings and systems for booking and control of parties.

Further details available after signing Confidentiality Agreement.

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